Idea para el festival El Ojo de Iberoamérica 2015, categoría Nuevos Talentos.
Idea for "El Ojo de Iberoamérica 2015" Young Talents category.
Maria Fernanda Soria /Redactora
Andrea Guarisma / Social Media Manager
Melissa Gaitan / Diseñadora Gráfica BTL
Daniela Herdoiza / Directora de Arte
Integrated Marketing Campaign.
THE BRAND IMAGE IS BORING AND GENERIC.
IT DOESN’T STAND OUT FROM THE REST AND THE WEBSITE IS TOO CLUTERRED.
Rebrand Goya foods. Give it a new, fresh, and original image that will make it stand out from the shelves. Make people automatically relate the brand to the concept of home comfort food.
Hispanic families living in the US.
Mainly women and moms who shop and cook for their families.
Cooking their own traditional food makes Hispanics families in the US feel back at home. Many moms buy Goya products because it reminds them of their grandmother’s cooking and they want to pass that tradition to their families. Goya brings families closer, and keeps traditions alive.
Snap into the Christmas Spirit
Project made while interning at fluid-insight driven creative, one of hong kong's best branding and creative agencies.
To come up with a cool/unique concept for the annual Client Christmas Party.
Create everything from:
Collateral online and print pieces,
The Client could pick any of these three designs, and pick up their selected t-shirt as soon as they arrive to the party.
Placed around the office, the clients could learn more about fluid culture in a fun and informative way.
Multiple signs were designed in order to make people interact as well as use the designs as photo props.
The party was a success.
Everybody had lots of fun, interacted with the design and snapped into the Christmas spirit with fluid!