Idea para el festival El Ojo de Iberoamérica 2015, categoría Nuevos Talentos.
Idea for "El Ojo de Iberoamérica 2015" Young Talents category.
Maria Fernanda Soria /Redactora
Andrea Guarisma / Social Media Manager
Melissa Gaitan / Diseñadora Gráfica BTL
Daniela Herdoiza / Directora de Arte
Integrated Marketing Campaign.
THE BRAND IMAGE IS BORING AND GENERIC.
IT DOESN’T STAND OUT FROM THE REST AND THE WEBSITE IS TOO CLUTERRED.
Rebrand Goya foods. Give it a new, fresh, and original image that will make it stand out from the shelves. Make people automatically relate the brand to the concept of home comfort food.
Hispanic families living in the US.
Mainly women and moms who shop and cook for their families.
Cooking their own traditional food makes Hispanics families in the US feel back at home. Many moms buy Goya products because it reminds them of their grandmother’s cooking and they want to pass that tradition to their families. Goya brings families closer, and keeps traditions alive.
PPM was founded in 2001 as a direct marketing and P.R agency in Quito, Ecuador. Now the agency has completely evolved to become a digital agency that provides all sorts of integrated services such as website design, social media management, and development.
PROBLEM: The company´s image was out of date and did not reflect their new values. It did not communicate "digital" and it´s branding was not speaking to the consumer and clients.
PROCESS: The project took over two months, in which several processes and people where involved. From the CEO, the Account mangers, Community managers, Creative Directors, and finally me, who put everything together.
FINAL RESULT:The final result was a beautiful, sleek and modern image that successfully communicates the personality of the agency. Actually as soon as the new branding image came out, the result was wonderful, and PPM became part of the Mullen Lowe Group owned by the Global holding Interpublic.
Lettering echo por Fabian Vazquez.
Snap into the Christmas Spirit
Project made while interning at fluid-insight driven creative, one of hong kong's best branding and creative agencies.
To come up with a cool/unique concept for the annual Client Christmas Party.
Create everything from:
Collateral online and print pieces,
The Client could pick any of these three designs, and pick up their selected t-shirt as soon as they arrive to the party.
Placed around the office, the clients could learn more about fluid culture in a fun and informative way.
Multiple signs were designed in order to make people interact as well as use the designs as photo props.
The party was a success.
Everybody had lots of fun, interacted with the design and snapped into the Christmas spirit with fluid!
TARGET AUDIENCE:Man and women 25-45 who like to be in the know about what is going on locally and around the world.
INSIGHT:People who don’t like to read the news are often afraid of not understanding it.